Invention – Photography & Videography

Sam Wiria

Photography & Video

We were lucky enough to work with a local Inventor who was looking for some Photographs and some Video. Due to the nature of possible proprietary rights most of the Photographs and the Video cannot be displayed at this moment.

While we are able to storyboard and craft more intensive photograph shoots and marketing videos, our client had allocated a specific set of money for the budget and this called for making the right decision. In the end some straight up straight forward simple photographs and video was the right call.

We arrived with our 24MP SONY and 4K Camera and Lights. We then took assessment of the location and took a look over the inventions to try and figure out what would be the best solution. In the end the best plan, working within the budget and the size of the devices, was to shoot on location.

Photographs and Video aren’t all about the subject or lighting or special techniques or angles. While these are of course important, it is often some of the other things that contribute to poor photographs that often get overlooked. The background always plays a critical role. In this instance we spent some time cleaning up and organizing the location and strategically placing a few things to help with the set. This helped to create a better atmosphere and mood that helped to communicate and display the inventions.

We then got to work, shooting plenty of photographs and video. We then used Photoshop & DaVinci Resolve to edit and render each. We provided our client with standard edited photographs and more impactful and aggressively edited photographs. We then edited the video to provide transitions and color correction.

Desalinator

We finished by providing the client our standard Disc Package along with an electronic transfer. We also of course backup all of our own work. This also comes with a friendly contract that transfers the Copyright and Ownership to the client which also provides a bit of security for each party.

In the end we were able to feel as if we helped someone perhaps get more then someone else would have done for them.  Oftentimes many designers, photographers, videographers wont work to budgets or make compromises in their application of skills and techniques in order to achieve similar High Quality results. We also didn’t guarantee more then we could deliver and warned that any marketing video to any worthwhile competency would be more then the budget at hand. This made slapping or chopping together a low budget marketing video not an option and a simple more standard display video was suggested and ultimately delivered.

It was also a fun time meeting a local inventor working on something extremely important. Desalination is a critical thing for our future of water and we were lucky to help someone invested in that exact thing.

If you are in need of Photographs and Video, regardless the budget, please give us a chance, we aim to please.

True Mint Blueprints

Awaken Healing Arts Logo Process

Here is the end result of this design process. 1 Main Awaken Healing Arts Combination Mark Logo.

The Awaken Healing Arts Logo Process

This process began with the need to create a Main Logo for Awaken Healing Arts. We began with a very clear direction in mind and a client who had a few ideas of what they wanted. Normally we start with sketches and ideas and this time was no different. We basically started with the overall genre of the business and took a look at the industry and the image and style of its owner. We knew Awaken had some specific ideas however we also wanted to make an attempt at wowing with something different and original as we would normally brand and design for someone. Being a healing arts company and Reiki based, we decided on attempting to incorporpate some images that would help communicate the best message to potential customers and clients. Being a start-up we had to take the approach of trying to draw people with their first look at the logo, whether big or small, and communicate through image and text what Awaken was all about.

Below we can see a bunch of sketches of our attempts with no input from the owner. We had a few ideas. We wanted to convey a more zen like feel to it. We also wanted to incorporate the chakras and/or possibly something to do with the awaken like the Sun or another bright and up type of feel.

More then anything we wanted it to be streamlined, classy, simple, clean, bold yet still effectively communicate the Reiki aspect of it. We had decided that to best position Awaken within their industry and to set them apart from the competition, taking into account the Owners style, a bit more modern and classy business like Logo would best help to communicate the proper message.

Ultimately simple lines and shapes reflecting meditation and chakras became our preferred choice.

Left you can see 3 sheets of sketches and different ideas. The 3rd sketch sheet is done to a bit higher standard and took the best of the first two sheets. We decided to start from fresh in a vector program as opposed to scanning and tracing.

The client wanted Black & White and below is the final True Mint Blueprints attempt at Awakens Main Logo, at least this was our first submission in finished quality for client review.

We also wanted to be a bit smart and clever and extract from within this Logo a Lettermark that could mostly be used as a favicon. Here you will notice the A centered with 2 of the chakras that have a different opacity then the rest.

Evaluation

We were aware the client had their own idea and vision, we merely wanted to showcase and display what our first attempt at a Main Logo would be, for various reasons.

While the client liked what we did ultimately it wasn’t what they wanted, and we moved on.

This is part of the process and obviously we sucked it u, stayed positive and focused on making the clients vision come to lifeOur client had a few different ideas and we made some more sketches and made some fresh in a vector program essentially hoping to strike gold and find the right design that would make our client happy.

Above are some sketches and below are a bunch of different attempts, mostly first attempts that were then submitted for evaluation.

As you can see we certainly came up with a few different logos. Lots of different styles however often very similar.

Our client was focused on a Lotus flower image and we obviously agreed that a Lotus was certainly representative of the genre and style. We did our best to offer our suggestions and opinions and of course took our time to add our own style and flare to each one while keeping it within the clients specifications.

Throughout the process we were able to nail down the Font. We also incorporated some color that ultimately found its way into our clients website, that we were also hired to develop and design, but eventually for the logo we stuck with just black and white.

When all evaluations were finished, none of the above were good enough. The process however ultimately helped narrow down the end result and finally the client decided upon the main logo that is being used.

The process was the same and over a few different changes we were finally able to settle on the below final.”Try not to look at us like an expense that costs you money. Almost everything we do for you is an asset which provides equity to your business and can be put on your books. These assets along with your hard work can become extremely valuable.”

Go Between Solutions Full Branding Process

We were tasked with the full scope branding of Go Between Solutions, a small start-up focused on tech.

What this required was starting from scratch to come up with not only the colors, shapes, fonts and a flashy website, but to cohesively tie everything together into a solid branding. All we had was a company name, some ideas we were vaguely allowed to hear about and the overall ethos of the company.

When tasked with such a project we start with the slogan, then move to the logo, and finish with the bulk of the website design.

We always recommend starting with a slogan once you have a company name. Besides business/marketing plans and policies/procedures, a slogan should be one of the first things a start-up or new business comes up with.

A good slogan will help to formulate the direction and future of your whole company and therefore it’s important to take the time to come up with a great one.

It can also save you money and time in the short and long run if you come up with some strong slogans.

We did our research and had some brainstorming sessions and overall threw a lot of potential slogans to the wall. In this instance the following two slogans stuck.

 

Slogan #1 – “Solving Today’s Problems With Tomorrow’s Solutions”.

&

Slogan #2 – “Bridging The Gap Between The Present & Future”.

 

In the end we decided upon Slogan #2 as the one to use as our main slogan, and went ahead with the next step of the design project.[/vc_column_text][/vc_tta_section][vc_tta_section title=”Logo” tab_id=”1474979016000-b7d82cbb-ff6d5775-0ed9″][vc_column_text]Below you will first see the colorful word-mark main logo we came up with for “Go Between Solutions”. This ultimately became their main logo. We decided upon a blue and bright gold color design. While this might look yellow it technically is a bright gold. This was done for various reasons some psychological and some personal preference. Further down the page you can see some of the sketches we did in coming up with ideas.[/vc_column_text][vc_single_image image=”548″ img_size=”full” alignment=”center” onclick=”img_link_large” css_animation=”slideInLeft”][vc_column_text]Often times people stick with just 1 main logo. In this instance ‘Go Between Solutions’ also wanted a black and white logo with a modern yet more traditional feel to it. This logo is intended to be used in different areas for different applications and mediums. They also wanted one that complimented their slogan as opposed to the main one with no slogan. You can scroll down to view some of the scketches we came up with.

Once we finished the pencil sketches we took some felt and did some in better copy. We then actually started a clean document in a Vector Editing Software Program and made it by visual reference. We did it this way as opposed to scanning or photographing the sketch. The finished rendered and final logos can be seen at the top of this page. We decided to make the “Go Between Solutions” website from complete scratch. This ultimately means we start with a completely blank white page and build it up from there.

We wanted a lot of white space and bold colors and movement to catch eyes and maintain appeal. It is meant to be mostly an informative website with the hopes of creating awareness and inspiring communication and interest.

We kept it simple and lean and optimized it for the web.

True Mint Blueprints Emblem Design Process

Here is the end result of this design process. 3 True Mint Blueprints Logos.

The True Mint Blueprints Emblem and Logo Process.

 

This process began with the desire to create a Main Logo. We began with no idea what we wanted. Normally we start with sketches and ideas (not shown here) and this time was no different. We basically doodled using different shapes and ideas. We attempted incorporating different elements as well deciding on a more focused direction regarding branding. In the end we decided that a shape of some design tool was the best decision. While we were at first targeting a combination mark logo in the end it became our emblem. We also came up with the idea of extracting a different logo from the original. Within the emblem (the original) which is part of its true design, can be found a letter-mark logo that cohesively translates our brand while providing diversity and consistency. Also within the Emblem there is our name which became similarly extracted into our main wordmark. We ultimately decided to enhance the wordmark beyond the name in the emblem as opposed to our decision to simply extract identically the lettermark, but this was just at first. In the very end we also chose to enhance the lettermark logo after a variety of attempts. This overall style is done for variety and other print options as well as a means to test market design.

In this instance of design we decided not to enhance the sketches with good copies and instead headed into the computer for trial and error idea generation.While generating ideas we began to play with the idea of creating a different logo for each style in an effort to showcase examples for clients, all of which can be found in this article. <add link[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1506799421456{margin-right: 50px !important;margin-left: 50px !important;}”][vc_column width=”1/4″][vc_single_image image=”9″][/vc_column][vc_column width=”1/4″][vc_column_text]We used some clipart on file and some ugly coloring and undesirable font to quickly give us an idea of what the visual affect would be. We at first chose not to enhance it with original design, nice color and proper font selection in an effort to put the shape to test and evaluation. Knowing we were going for simple and bold color, we chose not to sketch it.

 

In most cases we do not present clip art with ugly coloring to the client unless specifically requested or else it comes up within conversation and the client wishes to use this technique.

Evaluation

 

We found that while the colors and the font along with the general clipart nature of the shape were overall unattractive and unappealing, the strength of the basic shape and general idea was enough to cut through even the most hideous and hack design.

This gave us the confidence to go back and begin the process of creating our final design.

We ultimately decided to avoid drawing it by hand or computer and instead chose to Photograph a real design tool and then transfer it to a photo editor and finally a vector program to result in a simple clean original and bold logo.

While there are numerous solutions and various techniques in this case we chose a standard whiteboard.

Needing a flat surface to shoot straight down on with good enough lighting and contrasting colors to help define a good border this method worked great.

We decided to use a real compass that we actually use in design projects for our main shape. We took our 24MP Photographs using a SONY a6300 of a Staedler compass.

We prefer using this method to create or re-create these types of logos unless of course the branding calls for something different. Sometimes it starts and ends with hand sketches, oftentimes the sketches lead into other techniques to ensure the right end result, this was the latter.

We took multiple photographs to ensure we would get the quality we needed. Even though we knew we were taking it into a photo and vector software programs we wanted to make sure we took high quality photos to make the digital manipulation easier.

We took the above photos and transferred them into a Photo Editing Program for cleanup. While this method of transferring speeds up the process of editing it almost always requires working pixel by pixel at some point to do it properly. There are other manipulations that can be done to superimpose a border however we often prefer to keep it authentic and more traditional in nature.

Here you can look at the before and after of the photographs. These were then exported as PNG Files to be taken into a Vector Program.

This was our first exported attempt at our emblem logo. You shouldn’t have to look closely to see vast differences in not only the comparison from the first iteration but also to the finished one being used today.

If you click it to view it large you can see it still needs a lot of work. While we won’t ever send a client a logo in this condition, we oftentimes will render it out so we can view it across different applications before going ahead and doing the finite cleanup work.

We chose some colors and fonts and gave it some time to see how it worked.

 

 

This was our first exported attempt at our lettermark logo. As you can see it is a bit different then the current logo in use.

If you notice it is essentially taken from the top of our Emblem logo and then just modified a bit to give it some character.

This is the second rendered version for evaluation.

If you notice there are some changes that can be seen. For one it is significantly cleaner albeit still not in its fully finished state.

Mostly we decided to change the colors and had to take a step back and rethink things. We were going to utilize the web to display vibrant bold colors using RGB. In the long run after some research and study as well further planning we ultimately decided on unifying our brand and scheme across all mediums. We started by choosing finite specific colors and fonts. We also made a long-term decision to stay with CMYK across both mediums. Now it will print as it should and look the same nearly everywhere.

Not even this logo made it passed our final test and Eventually we would change a few things including the font.

Not having liked the initial lettermark we went back to the drawing board. We also wanted to incorporate the “B” in the lettermark and add a bit of interest and depth. We decided to clean up the circle and shape and ultimately make a stronger stand alone lettermark logo.

Eventually we were unable to accept the fonts degradation and overall felt a different font made for a better branding.

Here is the final result.

We decided on three CMYK Color Values and solidified our Typeface of choice. These are decisions that are important to deliberate on as they could be the font/colors of the company and brands whole lifespan.

 

From the emblem logo creation we were able to extract, modify and enhance a main wordmark logo.

We simply took the text and enhanced it bringing it to the forefront of visual impact. This is actually our advertised and marketed main logo. Because of this we chose to incorporate a subtle yet noticeable emblem design into our wordmark to help carry it across mediums and branding. It allows for more flexibility and diversity while communicating the same message.

We also extracted, modified and enhanced a lettermark logo from our emblem logo. Taking the top circles design of the compass as inspiration we made a circle lettermark utilizing similar design and the same typeface and color scheme. This is a great peripheral logo to display and print offering diversity and options while maintaining a consistent style and branding.

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