Go Between Solutions Branding, Logo & Website Process.
We were tasked with the full scope branding of Go Between Solutions, a small start-up focused on tech.
What this required was starting from scratch to come up with not only the colors, shapes, fonts and a flashy website, but to cohesively tie everything together into a solid branding. All we had was a company name, some ideas we were vaguely allowed to hear about and the overall ethos of the company.
When tasked with such a project we start with the slogan, then move to the logo, and finish with the bulk of the website design.
We always recommend starting with a slogan once you have a company name. Besides business/marketing plans and policies/procedures, a slogan should be one of the first things a start-up or new business comes up with.
A good slogan will help to formulate the direction and future of your whole company and therefore it’s important to take the time to come up with a great one.
It can also save you money and time in the short and long run if you come up with some strong slogans.
We did our research and had some brainstorming sessions and overall threw a lot of potential slogans to the wall. In this instance the following two slogans stuck.
Slogan #1 – “Solving Today’s Problems With Tomorrow’s Solutions”.
Slogan #2 – “Bridging The Gap Between The Present & Future”.
In the end we decided upon Slogan #2 as the one to use as our main slogan, and went ahead with the next step of the design project.
Below you will first see the colorful word-mark main logo we came up with for “Go Between Solutions”. This ultimately became their main logo. We decided upon a blue and bright gold color design. While this might look yellow it technically is a bright gold. This was done for various reasons some psychological and some personal preference. Further down the page you can see some of the sketches we did in coming up with ideas.
Often times people stick with just 1 main logo. In this instance ‘Go Between Solutions’ also wanted a black and white logo with a modern yet more traditional feel to it. This logo is intended to be used in different areas for different applications and mediums. They also wanted one that complimented their slogan as opposed to the main one with no slogan. You can scroll down to view some of the scketches we came up with.
Once we finished the pencil sketches we took some felt and did some in better copy. We then actually started a clean document in a Vector Editing Software Program and made it by visual reference. We did it this way as opposed to scanning or photographing the sketch. The finished rendered and final logos can be seen at the top of this page.
We decided to make the “Go Between Solutions” website from complete scratch. This ultimately means we start with a completely blank white page and build it up from there.
We wanted a lot of white space and bold colors and movement to catch eyes and maintain appeal. It is meant to be mostly an informative website with the hopes of creating awareness and inspiring communication and interest.
We kept it simple and lean and optimized it for the web.